BEN HUMPHRY
Consultant / Advisor
Digital Media and Advertising Technology
A personable and credible leader, with a rare ability to bridge commercial and technological domains with demonstrable knowledge, and passion for both.
- Leader in the field of digital media and advertising technology for over 20 years
- Advisor to a global tech corporation on advertising industry strategy and standards
- CEO for UK subsidiary of hyper-growth Italian marketing technology company
- Broad commercial and strategic success across sales, client, product and marketing
- IAB Europe: Former Board Director, current member of Governance Board for TCF and recently led the post-third party cookie task-force
- Recent experience as Founder / CEO / MD / Chief Strategy Officer / Chief Commercial Officer roles in ad-tech
- Global leadership, change management and business operations experience
- Founder of a tech start-up focused on private identity resolution
- Co-authored the ‘Ethical Adtech Manifesto’ in 2017
- Healthy network of senior contacts across the digital media industry and beyond
- Expert knowledge in advertising technology strategy, programmatic / data driven / machine learning-based media buying, privacy standards / GDPR, identity resolution / addressability solutions