About... Ben Humphry

Ben Humphry is a consultant and advisor specialising in the digital media and advertising technology ecosystem

Currently retained as an advisor to a global tech corporation's senior leadership, Ben's current focus is helping them create next-generation agentic / generative martech solutions.

He also acts as an expert advisor to a London-based private equity firm focused on growth investments in European software companies.

Ben is a personable and credible expert and leader, with a rare ability to bridge commercial and technological domains with demonstrable knowledge and passion for both.

Ben's broad experience includes:

Leadership in the field of digital media and advertising technology for over 25 years
Commercial and strategic success across sales, client, product and marketing
IAB Europe: Former Board Director, current member of Governance Board for TCF and recently led the post-third party cookie task-force
Recent experience: Founder / CEO / MD / Chief Strategy Officer / Chief Commercial Officer roles in adtech / martech
Global leadership, change management and business operations experience
Founder of a tech start-up focused on private identity resolution
Co-authored the ‘Ethical Adtech Manifesto’ in 2017
Healthy network of senior contacts across the digital media industry and beyond

Ben provides expert knowledge in advertising technology strategy, programmatic / data driven / next-generation agentic advertising ecosystem, IAB standards / privacy standards / GDPR, identity resolution / addressability solutions